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Marketing Coordinator

Program stream:
Young Canada Works at Building Careers in Heritage
Job title:
Marketing Coordinator
Organization name:
THEMUSEUM
Job location:
Kitchener, Ontario
Length of assignment:
2017-10-15 to 2018-03-30 (24 weeks)
Hourly wage:
$14.00
POSITION: Marketing Coordinator
DEPARTMENT: Marketing
REPORTS TO: Branding, Communications and Digital Manager

MANDATE: THEMUSEUM is seeking an enthusiastic Marketing Coordinator with excellent writing skills and the ability to channel creativity into powerful content for use in traditional and digital media. The ideal candidate is detail-oriented, organized and has a keen eye for delivering error-free content and crafting compelling stories across platforms. The Marketing Coordinator will assist management in maintaining and elevating the voice of the THEMUSEUM and its sub brands, including Museum After Dark, CultKW, and Underground Studio MakerSpace. Skills in graphic design, photography and video production are an asset.

RESPONSIBILITIES:
 Implement marketing strategies and tactics developed by the Branding, Communications and Marketing Manager.
 Prepare press releases, media advisories and develop dynamic copy for digital and traditional marketing materials, including blog posts, e-blasts and social media posts.
 Implement ongoing content updates and fixes on THEMUSEUM and CultKW website(s).
 Monitor accounts and manage conversations on Facebook, LinkedIn, Instagram, Twitter, Google My Business and Trip Advisor, and provide prompt responses to direct messages and inquiries.
 Assist in the development of ongoing e-mail marketing campaigns.
 Execute tasks as outlined in THEMUSEUM Editorial Calendars.
 Capture the spirit of events through live coverage, using various social media platforms and mediums, including but not limited to:
 Photos
 Videos
 Periscope and Facebook Live Broadcasts
 Instagram Stories
 Boomerangs
 Update local community calendars with events at THEMUSEUM.
 Manage promotions and community partnerships with local businesses, artists and organizations.
 Administer promotional contests across social media platforms.
 Organize and execute off-site opportunities to generate brand awareness.
 Maintain and update the marketing materials inventory, Media Personnel and newsletter subscriber databases.
 Other duties as assigned.

About THEMUSEUM
THEMUSEUM’s vision is to awe, inspire and enlighten and staging permanent and temporary experiences for both children and adults. Located in downtown Kitchener, THEMUSEUM is a charitable organization, unique in its field.

THEMUSEUM offers a blend of art and technology at play and provides an opportunity for children and adults to learn in a fun, imaginative, non-traditional, creative environment. www.THEMUSEUM.ca.

Please direct resumes & cover letters to:
THEMUSEUM
10 King Street West Kitchener, ON N2G 1A3
Attention: Andrea Jimenez
Fax: (519) 749-8612
Email: Andrea.Jimenez@THEMUSEUM.ca

We thank all interested applicants; however, THEMUSEUM will contact only those candidates to be interviewed. No phone calls please.

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